Lady Gaga breathes life into her brooding black perfume in a new video for the Fame fragrance campaign. The film, directed by Steven Klein and produced by Ridley Scott and associates, fully expresses the dark yet sexy tone of the scent. Watch above.
Said to smell like “the black soul of fame,” the fragrance is depicted in a horror film-like setting in the clip, with Gaga ruling over the dark fantasy.
Drenched with black liquid, tiny soldiers, latex and a peach-colored bob, the frightening (yet fascinating) video entices and makes us want to know exactly what this dark scent smells like. Finally the Fame print ad — which shows a naked Gaga covered with tiny men — makes sense. Well, kind of.
What do you think of Gaga’s perfume film?