Lady Gaga’s Born This Way Foundation has signed a three-year pact with Mattel’s Monster High to work toward inspiring empowerment and acceptance among young people.
Born This Way Foundation, founded by the music star and her mother, Cynthia Germanotta, in 2012, is dedicated to promoting mental, emotional and physical well-being for youth. The organization has worked with local and national allies — including GLSEN, YMCA, National Council of Behavioral Health, Mentoring USA and the University of Nebraska-Lincoln — to reach hundreds of thousands of young people directly.
“Supporting the empowerment and well-being of our young people will take individuals and organizations of all kinds working together. That’s why Born This Way Foundation is excited to partner with Monster High,” said Cynthia Germanotta, president of Born This Way Foundation. “This collaboration is a wonderful and unique opportunity to meet young people where they are, a crucial first step toward building a kinder and braver world.”
The companies will work together for the next three years to use events, content, product and social media to support the well-being of young people.
Monster High is a line of dolls based on the sons and daughters of famous monsters. The $1 billion franchise includes merchandise, a web series, video games, TV specials and an upcoming movie at Universal.
The premise of the Mattel line has been focused on acceptance, individuality and celebrating people for their differences.
Adds Lisa McKnight, senior vp and general manager of Monster High: “Together using our global reach and platform we can find ways to positively affect the next generation of kids by creating a kinder and braver community for young people.”
This article originally appeared in THR.com.