Kylie Jenner’s entrepreneurial power cannot be denied.
Forbes chose the Keeping Up With The Kardashians star to cover their “America’s Women Billionaires” issue (July 11). With a business fortune of over $900 million, Jenner will be crossing the threshold of a billion dollars in the near future, and is set to become the “youngest-ever self-made billionaire welcome to the era of extreme fame leverage,” as Forbes states on the cover.
Kylie Cosmetics officially launched in 2016, and stands at a current valuation of $800 million. A rarity in the business world, Jenner owns 100% of the business. Continuing on the track she is at now, between the success of Kylie Cosmetics, her brand endorsements and TV paychecks, Jenner will become the youngest self-made billionaire ever. This would trump even Mark Zuckerberg, who crossed the billionaire threshold at 23. Jenner is 20.
Navigating through the business world wasn’t always easy for Jenner, who talked to Forbes about finding her “something” that would separate her from other social media stars, including her sister Kendall Jenner, and stepsisters Kim, Khloe and Kourtney Kardashian. “I struggled for a minute finding something to do on my own,” Jenner tells the magazine. After admitting to temporary lip fillers, the world focused on the young star’s plump lips. Between this attention and years of infatuation with makeup and beauty products, Jenner cashed in on the idea. “I said ‘I’m ready to put up my own money. I don’t want to do it with anyone else,” Jenner recalls.
Due to successful marketing, high-quality products and Jenner utilizing her 110 million Instagram followers, the company brought in $307 million in less than a year. The following year, that number only skyrocketed.
Jenner says she forsees herself working on Kylie Cosmetics “forever,” but hopes that she can share the wealth with her daughter Stormi, born in February. “Maybe one day I’ll pass this on to Stormi, if she’s into it,” Jenner admits.
Check out the Forbes cover and some of the footage from the cover shoot.