Ky-Mani Marley is sticking to his roots in the video for his single “All The Way,” which Billboard is premiering exclusively below. Musically, he’s pursuing a classic, roots reggae sound that hearkens back to the legendary recordings of his father, Bob Marley; aesthetically, he heads to the relatively rural, incredibly lush landscapes of Jamaica’s Portland region. Nile Saulter, also Jamaican, directed the video.
“It was lovely to shoot in one of my favorite parts of Jamaica,” Marley tells Billboard. “I rarely get a chance to head out to Portland, so it was a great opportunity to experience it and shoot such a cinematic video.”
The gorgeous setting proves an ideal backdrop for the video’s distinctly Jamaican love story, told across beaches, lagoons, and forests of palm trees. Fans can get a taste of Jamaica’s culture through the many locals who pop up throughout. “The man with the goats in the video was not planned,” Marley says. “He happened to be there and we thought it would be cool to reflect the real Jamaica. Sometimes you are trying to get somewhere and you have to slow down for goats.”
Marley’s sixth studio album, Maestro, is due out June 30 — purchase “All The Way” on iTunes here.