Independent Dutch label Spinnin’ Records enjoys teasing their records without naming the creators behind the track to create buzz. They’ve done so with artists such as Don Diablo, Borgeous, and DVBBS, each marketing campaign leading to admirable streaming numbers and charting success on SoundCloud and Beatport respectively.
Their latest rollout driven by this strategy is “Strong,” previewed nearly one month ago. Fans jumped on the opportunity to guess the makers of the song, mentioning names like Dzeko & Torres, R3hab and KSHMR.
Billboard has the exclusive honor to reveal that R3hab and KSHMR are in fact the masterminds behind the juggernaut progressive record. The two have proven to make a great team in the past, previously collaborating on “Karate,” which went No. 1 on Beatport and has accumulated over 60 million views on YouTube.
In regards to their joint studio effort, R3hab says its “one of my favorite songs I ever worked on and it was a lot of fun and inspiring going back and forth with KSHMR.”
KSHMR has been on a Beatport hot streak lately thanks to his most recent releases, “Memories” and “Heaven,” going No. 1 overall. He will be headlining Webster Hall in New York City on Nov. 28 and will be making his India debut at Sunburn Festival later this year.
His collaboration with R3hab can be streamed below and will be available on Beatport on Nov. 16.