Knitting Factory Entertainment is ramping up is digital offerings.
The company is launching a SMS text message ticketing system tomorrow, allowing consumers to purchase tickets to shows directly from their mobile devices. The service is powered by the ShopText mobile commerce platform.
To buy tickets consumers will need to find Knitting Factory show listings with a ShopText logo, and then text the event’s unique code to the number 467467. A purchase requires a credit card, a text-enabled mobile phone and an e-mail account.
The service will be available for shows at the New York and Los Angeles venues, with plans to expand the service to its Boise, Idaho and Spokane, Wash. venues in the months ahead.