The single appeared on Kill the Noise’s 2015 full-length debut Occult Classic, and the video chronicles a cocaine abuser’s night out turning into a nose-sniffing nightmare, starring Vanderpump Rules server/ model/ music video actor Tom Sandoval.
The clip pairs dark themes with satirical visuals, as Sandoval’s character becomes trapped in hallucinations of “snort” cheerleaders as he flies down a a mile-long red carpet lined with cocaine. As comical as it may seem, Kill the Noise has assured that the song sends a cautionary lesson, as the final scene of the video flashes “Don’t Do Coke” written in the powdery substance.
“The message is that if you aren’t careful, you can become figuratively (and literally) consumed by your lifestyle of addiction,” he said. “The main character in this story has found himself stuck on an endless merry-go-round that goes nowhere.”
Last month, Kill the Noise and Feed Me also teased the possibility of a new collaboration over Instagram.
Watch the video for “I Do Coke” below.