Santa Monica, Calif., public radio station KCRW has landed a terrestrial home in Santa Barbara for its online Eclectic24.
The all-music station began broadcasting Sept. 15 at 106.9 FM in Santa Barbara, about 90 miles north of KCRW’s base at Santa Monica City College. Eclectic24 started streaming music five years ago at KCRW.com and has been under the curatorial supervision of DJ Chris Douridas, a former music director of the station.
“We’ve operated 106.9 FM for years and we’ve always had a warm welcome there,” says KCRW general manager Jennifer Ferro. “Earlier this year we had the opportunity to purchase a full-power station in the area. With two frequencies in one area, we finally have the chance to serve two unique services — one all-music and one news-talk-music that serves the Santa Barbara community directly.”
The Eclectic24 station will carry the same streams as the online version and have no disc jockeys. The selected songs come from the playlists of all KCRW DJs and new tracks are added almost daily. It is the first terrestrial home for the online station.
KCRW’s flagship programming at 89.9 in Los Angeles has been simulcast in Santa Barbara at 88.7 since June. The station is known for its daily Morning Becomes Eclectic program that has been responsible for helping break numerous recording artists over the last 35 years.
Over the last several years, KCRW has expanded largely through digital platforms, such as Spotify and YouTube as well as through an app.