KCON, billed as “the world’s largest Korean culture and K-Pop music festival,” will host its first-ever Mexican edition at Mexico City Arena March 17 and 18, Billboard has learned.
This will be KCON’s first Latin American stop; the fest, which launched in 2012, already has editions in the U.S., France, Japan and United Arab Emirates.
Hallyu — Korean culture and entertainment — has become increasingly popular in Latin America, where K-Pop artists are regularly twitter trending topics across multiple countries and where major K-pop tours have already taken place.
KCON in Mexico will feature performances, with boy band MONSTA X already announced. The group, created through the Mnet survival show “No Mercy,” debuted in 2015.
“It was only a matter of time before [KCON] came to Latin America, which has over the years been the home of a building passion for Korean culture,” Angela Killoren, COO, CJ E&M America, said. “Bringing the celebration to Mexico City is the next logical stop for KCON and we are looking forward to connecting fans in Mexico unprecedented access to their K-pop idols and engagement with other young people from the region.”