Singer songwriter Katy Perry is set to release a limited edition doll of herself next week, Billboard has learned.
Perry’s “I Kissed A Girl” topped the Billboard Hot 100 chart this summer. “It makes good sense for Katy who is a blossoming global pop culture superstar,” said Bob Semanovich, the L.A. based svp, marketing, for Perry’s label Capitol Music Group. “It’s a perfect extension of her brand as she’s music, fashion and everything pop culture.”
The doll, which retails for $49.99, is similar to the one seen in Perry’s video for “U.R. So Gay,” the first single off her second album, “One of the Boys”. New York based toy maker Integrity Toys produced both sets of dolls and says it is only making 500. Of that number, roughly 150 will be distributed within the record industry to tastemakers, media and other interested parties.
Jason Wu, creative director for Integrity, predicts the dolls will sell out in one to two days. “Years ago I did the Ru Paul doll which had sales of 15,000. I think this might start something new,” he said. “Nobody wants things everyone else has. I think it would be great for Katy’s fans to have something to remember her by.”