Electronic Arts announced today (Jan. 17) a collaboration between Katy Perry and virtual reality computer program “The Sims” to create a Collector’s Edition game with content and exclusives featuring the “Teenage Dream” star.
The company plans to develop multiple “Sims” games featuring special Katy Perry-themed virtual goods and in-game content. The partnership launches in March, with a Collector’s Edition of “The Sims 3: Showtime” game. Perry will also be featured in accompanying advertising and marketing campaigns for “The Sims.”
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“It’s cool to see the Sims’ stage performances in ‘The Sims 3: Showtime’ decked out just like my California Dreams Tour — even my cotton candy video screens are in there!” Perry said in a statement. “I always like to think of myself as a cartoon, and now I’m a Sim!”
Perry worked with the Sims Studio to create accessories, clothing, hairstyles, furniture and props for the Sims game. The Katy Perry Collector’s Edition includes an expansion pack and poster, as well as stage props, fashions and instruments inspired by the brightly-hued singer.
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“Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims,” said Steve Schnur, Worldwide Executive of Music for EA. “We couldn’t be more excited to work with Katy and bring her distinctive talents, style and personality to the franchise’s global fan base. No performer could better represent the humor and fun of ‘The Sims’ brand.”
The “Katy Perry Sims 3: Showtime” game is available for pre-order today on the Sims Studio website.