Katy Perry announced a new perfume named Mad Love recently. And despite the fact that it’s a follow-up to her 2015 fragrance Mad Potion, just about everyone is opining that it could be a reference to the “mad love” lyric in Taylor Swift‘s Billboard Hot 100 No. 1 “Bad Blood.”
The words “mad love” appeared in Taylor’s squad-supported “Bad Blood,” which many assumed was about Katy, though Taylor rejected those rumors and explained the song was simply about “the loss of friendship” to GQ.
For her part, Perry steered clear of addressing “Bad Blood,” though in her 2015 Billboard cover story, she said, “If somebody is trying to defame my character, you’re going to hear about it.”
Alternate theory: The perfume is the bottled essence of the 1995 Drew Barrymore film Mad Love.