After a rush of new material from Kanye West in April, the MC is turning to the archives for his latest video.
The Bon Iver-aided “Lost in the World,” from 2010’s “My Beautiful Dark Twisted Fantasy,” got the video treatment on Friday. In typical Yeezy fashion, the black-and-white video has been dubbed an “exclusive film” for its release on SHOWstudio.com, a site devoted to fashion film. West worked on the film with director Ruth Hogben, whose resume includes such fashion clients as Rick Owens and the rapper’s oft-name-dropped Louis Vuitton.
“Strobe effects are used in this video,” it warns, before a flashing song title gives way to more relaxing, cloud-filled images and dancing models.
Watch the “Lost in the World” video below: