With a little more than half a year left before the opening ceremony, the PyeongChang Olympics heated up anticipation by announcing its first K-pop ambassador: BIGBANG’S Taeyang joins several Korean athletes and celebrities promoting next year’s winter games, bringing some of K-pop’s global appeal to the Olympics table.
The Korean singer was appointed as an honorary ambassador of both the 2018 PyeongChang Olympic and Paralympic Games. To promote the Games, Taeyang — who is both a member of one of Korea’s most popular boy bands and an R&B-influenced solo artist in his own right — will release a song and promote PyeongChang 2018 both in and out of Korea.
“I feel like people can be united under music no matter what country you go to,” Taeyang said in a video released on the PyeonChang 2018 Olympic’s official Facebook page about his appointment. “I hope that many people come to the Games and cheer the players on.”
The K-pop star also said he enjoys watching short-track speed and figure skating, and is interested in learning how to curl if he is given the chance.
Taeyang was appointed to the position by the PyeongChang Organizing Committee president Lee Hee-Beom, who described the K-pop star as a “great musician” who will “greatly contribute to promoting the PyeongChang Olympics to the world.”
The 2018 PyeongChang Olympic Games have yet to announce what the Opening Ceremony will entail, but it is expected that K-pop will take a role due to its global popularity.
As a prominent K-pop icon, Taeyang has gained a global fanbase thanks to BIGBANG’s music and his solo songs, including his hugely successful 2013 single “Eyes, Nose, Lips” off of Rise, which peaked at No. 112 on the Billboard 200 in 2014.