Released Tuesday, the IFPI report revealed that K-pop was counted as a distinct genre in this year’s ranking of global favorite genres, where it landed as the seventh most popular type of music.
Pop, rock and oldies were the top three favorite genres from across the globe, while hip-hop/rap, dance/electronic and indie/alternative also preceded K-pop in the rankings. Metal, R&B and classical music followed. According to the report, hip-hop is popular particularly among those aged 16-24.
In last year’s 2018 Music Consumer Insight report, published on Oct. 9, 2018, IFPI did not include K-pop or oldies in its ranking of the world’s favorite musical genres, while this year’s chart excluded the soundtrack and soul/blues categories, and renamed others, such as singer/songwriter being apparently reflected in the 2019 indie/alternative category. Though IFPI dubs K-pop a genre, the term reflects a wide range of music coming out of South Korea.
The IFPI music listening report is based on data obtained through online surveys conducted between April and May of this year with 34,000 people, aged 16-64, from 21 different countries. Results from China and India were not reflected in the report’s global figures, which focused on the results gathered from audiences in the following 18 countries: Argentina, Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, Russia, South Africa, South Korea, Spain, Sweden, United Kingdom and the United States.