Juvenile recently spent four days shooting a music video for his single, “Get Ya Hustle On/What’s Happenin'” in his hometown of New Orleans. Written in the aftermath of Hurricane Katrina, the single is the second from the rapper’s first UTP/Atlantic album, “Reality Check,” due March 7. The first cut released to radio, “Rodeo,” reached No. 23 on Billboard’s Hot R&B/Hip-Hop Songs chart.
Juvenile, whose home was destroyed in the storm, was the first music artist permitted to film in New Orleans’ Lower Ninth Ward since Katrina devastated the Gulf Coast last September, according to Atlantic.
Directed by Ben Mor, the video features footage of streets that were flooded after Katrina hit. The introduction reads, “This is a tribute to those who died in the wrath of Hurricane Katrina. The storm may have passed, but for thousands the struggle is just beginning.”
Juvenile is also putting together a documentary that details Katrina’s effects on poor neighborhoods in New Orleans and reflects on the government’s slow response time to the crisis.
“Reality Check” is the rapper’s first project since departing Cash Money Records and is the follow-up to 2004’s “Juve the Great.” That album peaked at No. 28 on The Billboard 200 and has sold 1 million copies in the United States, according to Nielsen SoundScan. The new offering features appearances from Ludacris, Fat Joe, Brian McKnight and Trey Songz, among others.