One month after Justin Bieber first began teasing a new single titled “Heartbreaker,” the teen pop sensation has previewed the instrumental of the highly anticipated track in a new commercial for The Key, his recently launched fragrance.
The backing track for the 30-second spot released on Monday (July 15) finds Bieber murmuring “Heartbreaker, heartbreaker” over woozy acoustic guitar strums and simmering cymbal taps, previewing what could be his most straightforward slow jam to date. In the clip, Bieber pulls up to a hotel and retrieves a key in order to meet a romantic partner, who appears to be dreaming with his new fragrance in hand. Care to unlock the dream? Use the hashtag #unlockthedream, per the end of the commercial.
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“Heartbreaker” was first announced as a new single on June 3, when Bieber let his fans know that the song was on its way and shared its cover artwork with his Instagram followers. Later, he posted a photo of ex-girlfriend of Selena Gomez and himself on Instagram with the caption “#heartbreaker.”
And when is the full “Heartbreaker” single being released, Justin?
soon….very soon. #heartbreaker
— Justin Bieber (@justinbieber) July 15, 2013
The Key is Bieber’s third fragrance, following Girlfriend and Someday, and is currently available. The pop singer’s last album, “Believe Acoustic,” became his fifth No. 1 album on the Billboard 200 chart upon its release last January.