Sunday afternoon, New York City was greeted by a mysterious phrase looming above them in skywriting: “Justin Bieber Is a Smileophile.” Not much has been discerned from the effort, apart from the anonymous benefactor’s conviction that Bieber really likes smiles, but it’s sent Twitter into properly confused discourse:
What does the “Justin Bieber is a smilophile” skywriting in #NYC mean? #JustinBieber
— Alie Condon (@akcondon) June 14, 2015
Just watched planes sky-writing “Justin Bieber is a smilophile” in NYC. What’s that mean @justinbieber
— Jason Brandt (@jay_brandt) June 14, 2015
What’s this Justin Bieber sky writing bills it? pic.twitter.com/Xn5UtjBksP
— Josh V (@Bruiser4Eq) June 14, 2015
Just misread skywriting as “Justin Bieber is a pedophile” so it’s going well. #readingisfundamental
— Robbie Rozelle (@divarobbie) June 14, 2015
Bieber’s dedication to grinning is questionable – he was all business during those Calvin Klein skivvies ads, after all – but as Noisey notes, he’s been on a “charm offensive” over the past months, including his participation on a Comedy Central roast that attacked his brattier shenanigans and negative public perception. Maybe joining Team Smile is a good thing for the pop star?
Time will tell.