Jennifer Lopez is making history with GUESS as the star of its spring 2018 ad campaign, becoming the oldest GUESS Girl in the denim brand’s history at 48 years old and simultaneously reminding us that she only gets better with time.
“When I got the call from Paul Marciano asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” Lopez expresses via statement of being chosen for the project. “When I look back at early Guess campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for Guess’ Spring 2018 campaign.”
Art directed by GUESS co-founder Paul Marciano and shot by noted fashion photographer Tatiana Gerusova, the images capture a fit and toned Lopez in black and white, drawing inspiration from former classic GUESS campaigns and the entertainer’s own style and aesthetic, with strong influences from Lopez’s life as a performer in Vegas and actress in Hollywood.
“Jennifer Lopez is a GUESS Girl’s dream! She is an accomplished artist; she is iconic and sensual,” says Paul Marciano. “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign.”
The “Ain’t Your Mama” singer is in good company working with the established company, joining fellow music artists Joe Jonas and Camila Cabello, who recently fronted the 36-year-old denim brand’s 2017 holiday campaign.