Jenifer Mallory has been appointed executive vice president, general manager for Columbia Records, the label announced Tuesday (Sept. 4). She will be based in New York and report to Chairman and CEO Ron Perry.
Mallory is filling the post vacated by Joel Klaiman last month — one he held for six years. At the beginning of the year, she was elevated to EVP, international marketing for Sony Music Entertainment, helping manage global strategic development for artists on Columbia, Epic and RCA’s rosters, including Adele, Beyoncé, Camila Cabello, Harry Styles, Khalid and more.
In the new role, Mallory will oversee Columbia’s marketing, publicity, promotion, digital, sales, content, licensing and brand partnerships departments.
“Jenifer is an accomplished and incredibly well-rounded executive,” said Perry in a statement. “Her unique grasp of the global marketplace will help shape Columbia’s strategy into the future. The entire company joins me in congratulating Jenifer.”
Added Mallory: “I’m grateful to Ron Perry and Rob Stringer for this extraordinary opportunity. I am looking forward to working alongside Ron Perry whose leading-edge vision, competitive spirit, and passion for music is infectious. Together we will continue to strengthen the artist-first culture that is a vital part of Columbia’s legacy while we steer the company into the future. The team at Columbia is world class and I am delighted to join them once again.”
Mallory also previously held roles at Sony Pictures and Columbia Records’ digital marketing department before joining Sony Music’s international marketing team. She has been profiled in Billboard’s 40 Under 40 and Women in Music issues.