Jencarlos Canela, the singing soap opera heartthrob whose sophomore album, “Un Nuevo Día,” debuted at No. 1 on Billboard’s Top Latin Albums chart last week, has signed as a new affiliate with SESAC Latina. SESAC will now represent Canela’s public performance rights for his compositions worldwide.
Canela had been courted by other performance rights organizations but said in a statement: “What I saw and what I liked [in SESAC] was the human quality of its people; the passion of the team. It’s very important to surround yourself with a team that believes in you and that lives and works with such passion.”
J.J. Cheng, associate VP of SESAC Latina called Canela a “Complete artist.”
“I believe he is an excellent example of a rising star in the Latin and Anglo markets,” she said in a press release.
Canlea’s first album, “Buscame,” released in 2009 on indie Bullseye Music (the label co-owned by producer Rudy Perez and music industry executive Rick Stevens), debuted at No. 2 on Billboard’s Top Latin Albums chart and spent six weeks at No. 1 on the Top Latin Pop Albums chart, becoming one of the most successful Latin debuts of the year. The major promotional and marketing motor behind the set, produced by Pérez, was on-air exposure on the Telemundo network, where Canela had a starring role on the soap opera “Más Sabe El Diablo.”
The June 20 release of “Un Nuevo Dia” was also tied to Canela’s role on a primetime Telemundo soap opera-“Mi Corazón Insiste”-where he also sings the title track and where, in a bonus, his character-a successful architect-gets to pick up his guitar and sing once in a while.