Jay Z’s TIDAL is embarking on a wave of international expansion. The high fidelity music and video streaming service today announced it’s now live in 31 countries, including markets across Europe, north America and South Africa.
The service is also poised to extend its reach into all corners of the globe with a rollout of operations into a further six markets — Poland, Australia, Hong Kong, Quatar, United Arab Emirates and Germany — before the end of the second quarter.
With an established price point of $19.99 each month, TIDAL boasts licenses with the major labels and a library of 25 million-plus tracks, 75,000 music videos, and curated editorial articles, features and interviews. Its catalog includes most of Taylor Swift’s albums (with the exception of 1989), and new releases from Kendrick Lamar (To Pimp a Butterfly) and Modest Mouse (Strangers to Ourselves).
Jay Z purchased TIDAL via his S. Carter Enterprises company following a $56.2 million bid on Jan. 30 (the offer was accepted on March 10). The firm announced earlier this week it had fully integrated the Norwegian music platform WiMP, and the official TIDAL launch is expected to take place March 30.