Another “Jay” has been added to the Roc Nation roster. It was announced yesterday (Nov. 12) that New Orleans rapper Jay Electronica signed with Jay-Z’s personal imprint, joining acts J. Cole and Willow Smith at the recently formed label. And to celebrate, Jay-Z threw a lavish party at New York club The Box that neither Jay E, nor anyone else in attendance, would soon forget.
The event — which kicked off at about 10:15pm and drew head-turning guests like Beyonce and Omarion — was a three-ring circus that included sexy burlesque dancers, an aerial gymnast, a Russian hula-hoop master and a girl whose “talent” was having men shoot arrows at balloons that were strategically positioned over her privates.
But despite all the eye candy, the Jays still managed to steal the show.
Jay-Z, decked out in a sharp black suit, took the stage and told his guests about his “goal to reintroduce magic back into hip-hop, the love, the wizardry.” With that, Jay introduced “Mr. Jay Electronica, the official Roc Nation signee” to the thunderous applause of the audience.
Electronica, wearing a dapper black suit and blue tie, moved the crowd with a handful of songs that showed the skills that turned Jay-Z’s ear. “This is a real moment for me, so forgive me while I do what I do best.”
Jay Electronica has been praised for his outstanding rap skills since 2007, but it was the release of the 2009 track “Exhibit C,” which reached no. 86 on the Hot R&B/Hip-Hop Songs chart, that garnered him the most mainstream attention, with music moguls like Diddy and his baby-mother Erykah Badu calling him the most exciting thing to happen to hip-hop in a long while.