After stopping by the “Watch the Throne” pop-up store on Friday night (August 12) in NYC — which was “cray” — Jay-Z flew to Miami to celebrate the release of his and Kanye West‘s “Watch the Throne.” Beforehand, Jay-Z called into Miami’s radio station 99 Jamz to talk to Lorenzo “Ice Tea” Thomas on the title and delivery of “Watch the Throne,” and what he’s learned from his wife, Beyoncé.
In the earlier moments of his talk with Thomas, Jay-Z shared the meaning behind “Watch the Throne,” “It’s just protecting the music and the culture. It’s people that’s in the forefront of the music. ‘Watch the Throne,’ like protect it. You just watch how popular music shift, and how hip-hop basically replaced rock & roll as the youth music. The same thing can happen to hip-hop. It can be replaced by other forms of music. So it’s making sure that we put the effort into making the best product so we can contend with all this other music, with dance music that’s dominating the charts right now and indie music that’s dominating the festivals.”
But it was the roll out and delivery of “Watch the Throne” that caught people off guard. The Throne released their single “Otis” without notice then released the digital version of the collaborative album on a Monday. “We wanted to make sure to take it back to that listening experience like that we had when we first got albums, when we opened it and heard it for the first time. But now with social media, like Twitter, it’s like you’re sitting across a huge camp fire and you can have that conversation with everyone around the world. Before we were having it with three, four of us on the block or downstairs like ‘yeah I like this song, I like that song.’ Now you can go on Twitter and have that conversation all around the world.”
Jay-Z continued to speak on the experience that is “Watch the Throne,” “I just wanted people to really enjoy and experience the album for the first time together. The way we wanted it to be heard. Once you hear snapshots, like you hear ‘H.AM.,’ ‘H.A.M.’ is super intense, you don’t’ want to hear that every day. It’s difficult to hear that. Inside a whole body work, it’s different. Like when we perform ‘H.A.M.’ live it’s a whole different experience, it reacts like it was this massive hit record. Because that’s the setting or it. The setting for it is a concert, not inside your home. We just wanted people to hear the album how we intended it.”
While in Miami Sunday night, Jay-Z’s main lady kicked off the first sold out show of her four shows concert series “4 Intimate Nights with Beyonce.”
Jay-Z spoke on what he has learned and admires of Bey’s artistry. “What I’ve learned from her [Beyoncé] is the same thing I learned from Mike [Michael Jackson],” Hov says. “I know that it’s blasphemy of me to compare the two because Mike was such an innovator. But I think she’s like the second coming. The hard work and the dedication that she puts into her show… it just makes you want to work harder at your craft. She’s like a machine.”
Before embarking on his and West’s ‘Watch the Throne’ tour in the fall Jay will hit the stage at iHeartRadio Music Festival in Las Vegas, NV on Sept. 23 and 24. The lineup includes heavy hitters as Lady Gaga, Black Eyed Peas, Coldplay, Carrie Underwood and more.