Raise a glass to Jay-Z, who announced Thursday (Feb. 25) that he and D’usse Cognac are auctioning off a one-of-a-kind, luxury D’usse 1969 Anniversaire Limited Edition bottle for a good cause.
Proceeds from the auction will go toward the Shawn Carter Foundation, supporting professional development and entrepreneurship workshops for college alumni.
The bottle of decades-old cognac is 750 mL and worth $10,000 alone, featuring a 24-karat gold foil around the neck, a diamond decanter design encased in a leather box and an engraved signature from Jay-Z himself.
The idea for the partnership began several years ago, when the rapper and D’usse’s cellar master Michel Casavecchia were in Cognac, France, together and came across a very old grand champagne cognac. The find was so unique, they agreed to save it for a special occasion.
“When our Cellar Master, Michel Casavecchia, discovered the aged liquid at the Château de Cognac and explained how truly one of a kind it is, it was important to me to honor it by doing something that would celebrate its singularity,” Jay-Z said in a statement. “Once that barrel is emptied, there’s no way the liquid can be recreated. The whole process behind the 1969 Anniversaire collection reminded me why I got involved in the spirits industry in the first place — to create something that will stand the test of time. It means a lot that we’re finally able to share the D’USSÉ 1969 Anniversaire Limited Edition with the rest of the world, and we’re proud to auction the first bottle in the collection with Sotheby’s to benefit the Shawn Carter Foundation.”
Starting Monday (March 1) at 9:00 a.m. ET, online bidding for the first bottle of the collection begins here. The highest bid will be awarded at the Sotheby’s Finest & Rarest Spirits auction on March 13.
Then in early May, the remaining bottles will go on sale for a suggested retail price of $10,000 in cities across the country.