As first tipped here last month, Jay-Z and the Roc-A-Fella family, 311, Hoobastank, Nappy Roots, N*E*R*D, and Talib Kweli are confirmed for the inaugural Sprite Liquid Mix tour. The 15-city trek will run from Aug. 20 to Sept. 8 and will feature additional acts yet to be announced.
“The Sprite Liquid Mix tour brings together artists and people who appreciate authentic expression free from boundaries,” Sprite VP/brand director Darryl Cobbin said in a statement. “This tour recognizes peoples’ thirst for expression — where everyone has the opportunity to experience and participate in various forms of self expression every day. We at Sprite say ‘Obey Your Thirst’ … whatever your thirst happens to be.”
The tour will also feature a number of non-music attractions, including full-court basketball, an urban fashion row, video games, an “urban playground” with street skaters and BMX bikers, and a giant canvas for local graffiti artists to decorate.
Sprite Liquid Mix joins the Anger Management tour as one of the only summer jaunts with a hip-hop flavor. As previously reported, Anger Management features Eminem, Ludacris, and Xzibit, along with hard rock outfit Papa Roach and kicks off July 18 in Buffalo, N.Y.