J-pop singer Kyary Pamyu Pamyu shared the new music video accompanying her latest single, “Kamaitachi,” which dropped digitally Friday (April 24).
In the video, the Harajuku icon plays two characters: a Buddhist monk with a shaved head who experiences a strange dream, and a cute mischievous monster that tries unsuccessfully to sever their fated connection while also apparently being drawn to the monk.
The pop songstress also released a making-of video that follows the popular Japanese comedy duo Kamaitachi as they get made up and learn the dance moves to make a guest appearance in their first-ever music video. “We can brag about this for the rest of our lives,” Hamaie says in the clip.
Kamaitachi is the name of a Japanese “yokai” (monsters in folklore) said to appear riding whirlwinds and cutting people with sickles, which explains some of the imagery that appears in the song’s lyrics and visuals.
The singer is set to join fans live on TikTok at 8 p.m. Japan time Saturday (April 25) to mark the release of her new single. She plans to answer questions in real time while discussing “Kamaitachi” and sharing tips on the choreography.
Kyary will also drop another behind-the-scenes video, this time focusing on herself, at midnight the same day.