Breakout Japanese rockers King Gnu are starring in Sony’s new wireless noise-canceling earphones campaign, featuring their song “Teenager Forever.”
The 15- and 30-second TV commercials express the WF-1000XM3’s quality noise-canceling feature by portraying the band members performing “Teenager Forever” on an empty train car, after lead vocalist Satoru Iguchi turns them on while riding a crowded commuter train.
“Teenager Forever” is a previously unreleased song the four-man band has been performing in concert, and this is the first time it’s been recorded. Daiki Tsuneta, the band’s leader and songwriter, shares that he “wanted to pack a kind of youthfully excessive, almost embarrassing amount of energy into the music and lyrics.” Watch the commercial below:
He also recommends the new earphones, saying that they enable fans to hear the band’s music as it was intended: “King Gnu is a band that’s fastidious about the nuances of sound, especially the low end, so I’m glad that can be delivered in proper way. You’ll be able to hear a lot more sounds compared to regular earphones, so make sure to check them out.”