J-pop hitmaker Aimyon shared the new music video for her latest single, “Hadaka no kokoro” (“Naked Heart”).
The video for the ballad about unrequited love and loneliness consists of a single long take of the 25-year-old artist singing in a shower room.
Fully clothed, she starts off dry under a single ray of light — “How much longer do I intend to stay alone like this?” she sings. “Gradually hating myself and envying others” — but as the song progresses, she turns on the water and repeats the heartbreaking chorus: “Please let this love blossom/ Let me hope at least just a little/ I’m in love now/ Carrying a naked heart.” Watch below:
The “Marigold” singer-songwriter notes this was the first time since that long-running hit from two years ago that she faced the director, Tomokazu Yamada, in the shower for a music video.
“We ended up with these visuals after going round and round, but I think this was the best answer,” she says. “I wonder how my face has changed since that time in the shower room then and now? It’s hard to tell by myself so I should have asked the director.”
Yamada, who has helmed the videos for a number of Aimyon’s previous hits — including “Marigold,” “Konya konomama,” “Harunohi,” “Manatsu no yoru no nioi ga suru” and “Sayonara no kyou ni” — explains that after considering what he could do with “just a camera and Aimyon,” he “frantically chased (Aimyon’s) emotions” during the shoot to capture the artist’s moving performance.