The Mad Decent Block Party tour is back this year and bigger than ever, so it needed a promo video to match.
In a new ad, label founder Diplo is played by James Van Der Beek (aka Dawson from Dawson’s Creek), as he walks viewers through a day in the life of one of music’s biggest producers and DJs. It’s totally self-aware and silly with excessive air horns, harpists, on-staff twerkers, a Twitter ghost writer and elves working in his studio.
This year’s Mad Decent Block party lineups include Kesha, Diplo, Tiësto, D.R.A.M., AlunaGeorge, Baauer, Boi-1da, Dillon Francis, RL Grime, Kaskade, Flosstradamus, Zeds Dead, Giraffage and Rich the Kid.
Watch the video here: