iTunes is throwing its digital muscle behind Breast Cancer Awareness Month.
The online music store has launched the “Donate to City of Hope” feature where customers can make donations to help find a cure for breast cancer.
The feature appears at iTunes.com/cityofhope throughout the month of October. All proceeds go to City Of Hope, a key research and treatment center for cancer, diabetes and other life-threatening diseases. City Of Hope has a long association with the music and entertainment industries. The organization, founded in 1913, holds fundraisers and events throughout the U.S., to raise money for cancer research. All told, City Of Hope’s activities have raised more $100 million.
The music biz is rallying behind National Breast Cancer Awareness Month in a big way. RED Distribution has launched Ten Bands One Cause, a reissue initiative of 10 bands’ albums on pink vinyl, a nod to the ubiquitous pink ribbons associated with the annual breast cancer push.
Artists including Against Me!, rising Australian songwriter Courtney Barnett, Jason Isbell, and Me First & the Gimme Gimmes will release limited edition copies to retailers this month. One dollar from every record shipped will go to Gilda’s Club NYC, a non-profit community organization named after original SNL cast member Gilda Radner, who died in 1989 of ovarian cancer.