Taylor Swift’s third album “Speak Now” broke the 1 million sales barrier in the U.S. this week, but the international picture is so far less spectacular.
Swift certainly has a bigger profile in major international markets now and can claim to be a crossover artist. But she has yet to complete a major promotional campaign in Europe for this release. Last month she did makes some flying visits and appeared on U.K. AC network BBC Radio 2, where she performed a cover of Coldplay’s “Viva La Vida” and her single “Mine.”
She was also interviewed on British top 40 station BBC Radio 1, and there was also an interview for NRJ Radio in France and a performance of “Mine” on Italy’s “X Factor” TV show.
“Speak Now” (Mercury) debuted at No. 6 in the U.K. on Oct. 31 on sales of 28,000 according to the Official Charts Co. However, that’s down slightly on “Fearless,” which bowed at No. 5 on sales of 34,000 in March 2009. The new album is set to fall to around No. 20 on Sunday (Nov. 7) in the U.K., according to the mid-week update.
“Fearless” peaked at No. 13 on Billboard’s European albums survey in May 2009 and “Speak Now” has gone one better, debuting at No. 12 on the new composite chart.
Strong European territories for the album so far are Spain (No. 10 debut), Ireland (No. 6 debut) and Switzerland (No. 20 debut). “Speak Now” also opened at No. 26 in Denmark and No. 39 in France.
The performance in Canada is much better. “Speak Now” (Open Road/Universal) debuts at No. 1 on the Top Albums chart with 62,000 copies sold according to Nielsen SoundScan, the biggest opening sale of the week apart from Eminem in June. It is also her biggest one week sales total, beating the 27,000 units for “Fearless.” Eleven of her songs debut this week on the Billboard Canadian Hot 100, led by “If This Was A Movie” at No. 17 and “Sparks Fly” at No. 28.
According to Universal Music Group International, the album is certified gold in Australia, Hong Kong, New Zealand and Norway. The major says “Speak Now” opened at No. 1 in Hong Kong, New Zealand and Singapore with top 10 entries in Korea, Mexico and Norway.