Imagine Dragons has released a zany lyric video for their song “Zero,” created for Disney’s second film in the Wreck-It Ralph franchise, Ralph Breaks the Internet, today (Sept. 19). “Zero” will play during the ending credits of the movie, due in theaters Nov. 21.
It’s a trippy meme overload, filled with references to 21st century internet culture. Arguments in YouTube comment sections, image macros, cats, wince-inducing fonts — the visual features all of that and more.
Ralph Breaks the Internet picks up with Ralph struggling with his evolving friendship with Wreck-It Ralph‘s Vanellope. According to Imagine Dragons frontman Dan Reynolds, the song was created with the film’s emotional themes in mind. “It’s a pretty timely movie in a lot of ways in that it addresses some of the issues of identity and loneliness unique to this internet generation,” he says in a release. “Ralph’s internal struggle for self-acceptance really resonated with us, and this song speaks to that.”
“It’s a bold choice for an end-credit song because it’s about someone who feels like a zero, someone who hasn’t always felt worthy, someone who’s allowed his entire sense of self to rely on a single friendship,” director Rich Moore adds. “When that friendship is threatened, there’s a lot of insecurity.”
AKB48, Owl City, and Skrillex (who makes a cameo) also contributed to the first Wreck-It Ralph soundtrack.
Watch the lyric video for “Zero” below.