It’s been a rough morning for pancake lovers. The mystery of IHOP’s pending name change to IHOb has been solved: the ‘b’ stands for burgers, and not everyone is appreciative.
This polarizing announcement (of course) set Twitter flipping, with many being outraged by a change from the legendary “IHOP.”
A spokesperson says that the name change is not permanent, but more of a temporary change to promote its new burger line. While the breakfast-favorite chain has specialized in pancakes since 1958, it also has offered burgers since that date as well. With hopes to shed the spotlight on its burger menu, it is adding new burger options to its menu, including a special “Breakfast Burger” featuring bacon, a fried egg and a browned potato.
Check out the restaurant chain’s official statement below, and some Twitter reactions, including a diss from Wendys:
Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y
— IHOb (@IHOb) June 11, 2018
“IHOb” is the best rebranding since “Snoop Lion”
— JonTron (@JonTronShow) June 11, 2018
slap me across the face if you ever actually hear me say “iHoB” out loud
— nathan zed (@NathanZed) June 11, 2018
slap me across the face if you ever actually hear me say “iHoB” out loud
— nathan zed (@NathanZed) June 11, 2018
Not really afraid of the burgers from a place that decided pancakes were too hard.
— Wendy’s (@Wendys) June 11, 2018
Seeing IHOP change its name to IHOB reminds me of when Netflix changed its name to Qwikster for a minute. ——
IHOB is bretty bretty stubid.
— Philip DeFranco (@PhillyD) June 11, 2018
[walks into IHOP]
hostess: welcome to IHOB
[walks out of IHOP]— dan mentos (@DanMentos) June 11, 2018
They weren’t playing. #ihop ?? #ihob pic.twitter.com/ZTySiRM7DH
— Drew Malino (@DREWMALINO) June 7, 2018