Jeff Straughn, Island Def Jam Music Group (IDJMG) VP of strategic marketing, has been promoted to senior VP of strategic marketing. In his new role, Straughn will be responsible for building long term integrated strategic partnership programs between IDJMG and its artists, with corporate America and its brands.
Straughn came to IDJMG after nine years at Octagon Sports and Entertainment, where he was VP of music and entertainment. He began his career in advertising in 1989, as assistant account executive at API Advertising. In 1992, he moved to Bozell Advertising, where he was senior account executive for three and a half years. He joined ADV Marketing in 1996 as account director.
