As part of the long-running A-Z series, the youth-centric fashion and culture magazine i-D presents their most captivating installment yet: the A-Z of Music.
The video, directed by Dutch filmmaker Sam de Jong and sponsored/styled in Marc Jacobs, features 26 live performances from emerging and iconic musicians alike as they define their own music with one abstract word — Inuit avant garde vocalist Tanya Tagaq throat sings for “Protest,” Nick Hakim croons to “Soul,” and rapper Cardi B speaks on “Viral.” With the help of Darkside’s multi-instrumentalist Dave Harrington, the wide-ranging genres are strung together to create one unique composition.
“We wanted to create an inclusive encyclopedia of some of the most interesting faces in music today,” i-D Associate Creative Director Amanda Kim says in a release. Much like their previous videos like A-Z of Dance and A-Z of Beauty Together, i-D seizes the chance to showcase the diverse and label-challenging artists of today while still paying homage to the greats. Legend Roy Ayers represents jazz while up-and-coming designers Coco & Breezy embody the subculture and artistic movement that is Afropunk.
Even Kodie Shane — the 18-year-old rapper with Lil Yachty’s Sailing Team — makes an appearance on behalf of turn up music and the new generation of fashion that brands like Marc Jacobs champions through emerging talents like Frances Bean Cobain. “Turning up your fashion and style is taking it to the next level of who you are,” Shane explains to Billboard. “My swag is beastie — it’s different, it’s fun, and it’s diverse. It’s turnt up!”
Check out the A-Z of Music below for appearances by Zuri Marley, Okay Kaya, New York Collective Discowoman and more.