BitTorrent’s latest version involves the Bundle: a package of content that can be downloaded and shared. The first layer is free, but bundles also have “gates” that offer users the choice of accessing additional content by completing a quick action like opting in to receive email updates from the bundle creator.
The company, which has a full release schedule of media bundles that stretches into 2014, is planning to add a payment mechanism within the bundle that creators can use to collect donations or charge for additional content.
The following are some examples of content bundles in the past year.
“Fly or Die”
Date launched: Aug. 13
Bundle contents:
Before the gate: “Fly or Die” trailer (video), Rock Mafia’s “Fly or Die” music video (link)
After the gate: Invitation from producers (PDF); “The Show,” “Meet the Characters,” “Inspired by Rock Mafia,” “Meet YLA,” “The Creative Process” (all video); show synopsis
Downloads: 1 million
Kaskade
Date launched: May 7
Bundle contents:
Before the gate: “Dynasty (Dada Life Remix)” (audio), “Freaks of Nature” original DVD trailer (video)
After the gate: Staples Center 10-minute film exclusive (video), “Freaks of Nature” digital tour booklet (artwork)
Downloads: 3.5 million
Other results: 175,000 email leads, 114,000 DVD impressions (storefront), 90,000 social shares, 31% lift in conversation around Kaskade
Public Enemy
Date launched: June 19
Bundle contents:
Before the gate: “Get Up Stand Up” featuring Brother Ali (audio)
After the gate: “Get Up Stand Up” (video), “Get Up Stand Up” outtakes (video), 37 remix-ready multitracks (audio)
Downloads: 1.1 million
Other results: 8,000 DOI (double opt-in) email addresses, 105 remixes, 90,000 iTunes impressions
Pixies
Date launched: June 28
Bundle contents:
Before the gate: “Where Is My Mind?” live at Coachella 2004 (audio)
After the gate: “Bagboy” (audio)
Email delivery: 20-song Coachella 2004 live set (audio)
Downloads: 3 million
Corey Taylor
Date launched: July 16
Bundle contents:
Before the gate: “House of Gold & Bones #1” comic preview (e-book), “House of Gold & Bones” covers and sketches (artwork), “A Funny Thing Happened on the Way to Heaven Part 1” (e-book)
After the gate: “Do Me a Favor” (video)
Downloads: 2.1 million
Other results: 9,400 DOI emails, 91,000 social shares, 257,000 artist website impressions