Taylor Swift is in a familiar place: the top of the Billboard Hot 100. After debuting at No. 1 on the Sept. 6 chart, her new single “Shake It Off” spends a second week on the throne.
Following its huge rollout (see page 14), the song, from her fifth studio LP, 1989 (due Oct. 27 on Big Machine), rules the Digital Songs chart for another week as well, with 355,000 downloads sold (down 35 percent), according to Nielsen SoundScan. “Shake” drops in sales despite Swift’s performance at the MTV Video Music Awards on Aug. 24, which most likely helped the song from slipping even more, as a significant dip was expected after its huge first week (544,000 sold, the fourth-best debut frame ever). On Streaming Songs, “Shake” dips 2-4 with a 52 percent fall to 8.8 million U.S. streams, according to Nielsen BDS.
“Shake” is on the rise with radio, however, zooming 9-7 on Radio Songs with a 24 percent jump to 88 million in all-format audience. On the Mainstream Top 40 radio airplay chart, the track leaps 12-8 in its second week, tying eight other songs for the quickest ascent to the top 10 in the list’s 21-year history. It’s just the third song in nearly 10 years to race into the top bracket in two frames, joining two 2011 hits: Britney Spears’ “Hold It Against Me” and Lady Gaga’s “Born This Way.”