Billboard has partnered with software company Vocus, Inc. to launch Billboard Publicity Wire today (Oct. 24).
The offering is a major press release distribution service that delivers breaking entertainment and music news to millions of consumers and journalists. The service reaches a vast SEO and social media network that includes search engines, news sites, RSS feeds and opt-in e-mail. Features include podcast production and distribution, Technorati tagging, and royalty-free RSS feed republishing.
“Billboard Publicity Wire fills a void that has existed in the entertainment industry for a highly effective yet affordable way to gain immediate exposure,” said John Kilcullen, president and publisher of Billboard Information Group. “From the largest record, film, and consumer product companies to the newest emerging artists, Billboard Publicity Wire provides publicity and online visibility for all.”
The service can be accessed from the biz tools menu on Billboard.com and the resources menu on Billboard.biz.
