HMV has promoted commercial director Gary Warren to the newly created role of managing director of content and talent at live venue operator the Mama Group.
The entertainment retailer acquired Mama in March. It also has an artist management arm.
Warren will report to Mama Group CEO Dean James, and will be responsible for promoting shows across the Mama venues as well as overseeing the direct management of Mama artists such as Franz Ferdinand, Kaiser Chiefs, Cribs and Crystal Castles.
Steve Napleton has been promoted to the commercial director role with immediate effect. He joined HMV in 2007 in the role of supply chain director.
“Both these appointments are of strategic importance to HMV and potentially of significant value to our suppliers and their artists,” said Simon Fox, HMV Group CEO, in a statement.
“In taking on this exciting new role at Mama, Gary can play a key part in bringing our live and retail businesses more closely together, with all the benefits and synergies this will create. Similarly, in combining HMV Product with e-commerce and digital, Steve now has the opportunity to develop a powerful commercial platform within the business that will further support our multi-channel aspirations.”