88rising’s second-annual Head in the Clouds festival is adding a slew of globally adored names in the second artist lineup reveal for their second-annual, Asian-music festival.
Billboard can exclusively reveal that Jackson Wang, iKON, DPR Live and Dumbfoundead are all joining the fest when it hits Los Angeles in mid-August. The four acts join the previously announced Joji, Higher Brothers, Rich Brian, NIKI and August 08 — all on 88rising’s artist roster — who were revealed in the first lineup wave.
While Wang has performed multiple times stateside with his K-pop boy band GOT7, Head in the Clouds 2019 will mark his first-ever performance as a solo artist. “I’ve been waiting so long to come to America and perform for all my fans here,” Wang says in a statement to Billboard. “When 88rising asked if I wanted to do my first ever solo show at Head in the Clouds, I just couldn’t say no — it just feels right and I’m ready to give all my fans a show they’ll never forget.”
iKON and DPR Live have both played SXSW, in 2019 and 2018 respectively, with HITC 2019 marking their latest U.S. festival appearances.
88rising founder and ceo Sean Miyashiro says that adding these artists into the mix — as well as more acts likely to be announced in June — all speak to the company’s perspective of showcasing Asian talent from around the world. “What we’re trying to achieve from an experience and music-curation perspective is having the most powerful and wonderfully diverse programing from an Asian perspective,” Miyashiro tells Billboard. “We’re trying to showcase, what we feel, is the best Asian talent in one lineup.”
Miyashiro says that HITC aims to give the representation for Asian music that isn’t seen on the larger festival circuit. “In the past, it’s been difficult for Asian people to any level of traction so when they see an opportunity like Head in the Clouds, the artists are appreciative,” the ceo adds. “You know, there are a ton of Latin-music festivals, obviously various African-American music festivals with hip-hop and soul and oldies. There’s so many variances, but for us to bring this Asian-music festivals to the fold is really important. We feel like we’re the only ones able to do this in this way.”
Attendees can also look for spotlights on other hand-picked talent in fashion, art and, specifically, cuisine with all food vendors curated by 626 Night Market, L.A.’s beloved foodie event inspired by night markets of Asia that was created by Taiwan-born Jonny C. Hwang.
“People are able to come and witness this music, but also get a fully immersive experience with Asian-infused culture,” Miyashiro says. “From programing to fashion to the art instillations, it’s a lot. What we want to do is create an experience. This year, we want to plant the flag that this is the definitive Asian-music festival in the world and hopefully it gives us the momentum for years to come.”
Head in the Clouds 2019 takes place in Los Angeles’ State Historic Park on Aug. 17, 2019. Ticket and merchandise info is available at 88rising.com.