“Protect the rainbow. Taste the rainbow. But please, don’t throw the rainbow,” a full-page print advertisement in the Los Angeles Times reads, Skittles announced on Saturday (Nov. 19). The ad is the brand’s latest reaction to Harry Styles getting an eyeful of Skittles thrown at his face at a concert earlier this week.
On Saturday, the candy brand released a similar image on social media, along with the tweet: “PSA: Protect your eyes from Skittles (by eating them, not throwing them).”
The ad features a large pair of heart-shaped, protective eyewear in homage to Styles’ “Watermelon Sugar” sunglasses.
Styles was hit with Skittles while performing “Kiwi” at the Kia Forum in Inglewood, California, on Monday night (Nov. 14). Footage of the unfortunate moment circulated online, and by Thursday, Skittles issued a bulletin on social media: “Didn’t think I needed to say this: Please don’t throw Skittles,” read the message.