New York pop artist Harloe moves on from a lingering relationship in the new visual for “Crush on You,” premiering exclusively on Billboard today (Jan. 29).
The Grammy-nominated songwriter, who has previously penned hits for Kelly Clarkson, Charli XCX and Robin Schulz, spins her own personal journey into an engrossing exhibition in the Tyler Cunningham-directed video with a passionate, choreographed dance that embodies the tense interplay between partners slowly drifting apart. From the dreamy dancefloor setting to the expressive silhouettes, the two dancers perfectly evoke the song’s complex range feelings of unfamiliarity, loss and renewal in companionship.
“’Crush On You’ is meant to tell the story of what happens when love evolves and changes and you let it go,” Harloe tells Billboard. “Certain people come into your life and when they leave, something will always remind you of them…the song is trying to be polite and tender, trying to play it cool but feeling the emotion in the lyrics.”
Harloe makes a lasting impression in her leap from the gentle pop tune to the captivatingly sensual visual, which only adds a deeper dimension to her emotionally rich lyricism.
“In the video, what I wanted to do was to show the moving bodies as representation of a moving relationship where there’s push and pull and it’s never really ended,” she reveals. “We play a lot with shadows and mirroring each other because it feels like when something is over and falls apart, they leave a mark on you and you carry them wherever you go.”
“Crush On You” will be featured on Harloe’s upcoming EP Rivers Run Dry, which is set to be released on March 13 via Roc Nation.
Check out the visual for “Crush On You” below.