In Cher’s latest No. 1 Dance Club Songs hit “Woman’s World,” she sings, “I’m dancin’ solo, in the dark, on the club floor.” Well, shortly after midnight on July 27, she was on the club floor at Rasputin at the Robertson Nightclub in West Hollywood-but definitely not solo.
“You missed a good party,” Cher tells Billboard of the event, staged to celebrate her new No. 1. “But it was so hot. Oh, my God!”
Luckily, someone in the packed crowd offered up a fan to the diva, which saved the day and prevented her from “melting.” “It was hot, but it was great fun. I had such a blast.”
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“Woman’s World” is the first single from Cher’s new studio album, “Closer to the Truth,” due Sept. 24 on Warner Bros. Records. It’s her first studio release since 2002’s “Living Proof” and features two songs written by P!nk, as well as a guest vocal turn from Scissor Sisters’ Jake Shears.
The song’s promotion to club DJs was helmed by Bobby Shaw Promotions and Citrusonic, the latter of which also shepherded the Rasputin event. Orlando Puerta, who was director of dance and lifestyle marketing at Warner Bros. until 2009, is the owner/founder of Citrusonic.
Puerta says that the clubs are “where [Cher] lives and breathes.”
As for the night at Rasputin, Puerta says, “There was so much love in the room for her. There were so many people crammed in trying to get a glimpse of her.” (While Cher herself didn’t perform that night, she did take in a performance from celebrated Cher impersonator Chad Michaels.)
Cher says the thumping “Woman’s World” is one of those songs that “sings itself,” explaining that it only took about an hour to record her vocals for the track. The tune was produced by Paul Oakenfold and co-written by Oakenfold, Anthony “TC” Crawford, Matt Morris and Joshua “J.D.” Walker.
The public got its first taste of the song in November 2012, when it leaked to the Internet. Warner Bros. quickly released a high-quality version of the track through Cher’s official website, in order to counter the unmastered leak. However, the single didn’t get a proper rollout until June 18, when she performed the cut on the finale of NBC’s “The Voice.”
Shortly after that, the iconic artist did a flurry of TV and radio press in New York. The sweep included a buzzed-about mini-concert on June 30, which capped the city’s annual gay Pride festival.
The performance came right as the club promotion of “Woman’s World” kicked into high gear. Starting June 18, Bobby Shaw and Citrusonic serviced remixes of the song by Tracy Young, R3hab and Danny Verde to DJs. More batches of mixes followed, by David Morales, Jodie Harsh, Edson Pride, Jason Nevins, Zookeper and tyDi.
As for what “Closer to the Truth” will sound like, Cher says that “Woman’s World” doesn’t really represent the vibe of the entire set. She says the first half of the effort is very dance-oriented, but the second half is quite eclectic, with a banjo-enhanced number as well as a “real teary ballad” written by P!nk called “Lie to Me.”
More details on the album — and Cher’s busy promotional schedule — are due in the coming weeks.