Popular snack brand Doritos and Marvel Studios are going retro as they partner for the rollout of the Guardians of the Galaxy Vol. 2 soundtrack. The centerpiece of the pair’s Rock Out Loud campaign is a custom-designed, limited-edition series of Doritos bags featuring a built-in cassette tape deck-inspired player that plays the full soundtrack. The bags can also be recharged for repeat listening.
Among the ‘60s and ‘70s pop, R&B/funk, country and rock songs comprising Guardians of the Galaxy Vol. 2 are: Parliament’s “Flash Light,” Fleetwood Mac’s “The Chain,” George Harrison’s “My Sweet Lord,” Silver’s “Wham Bam Shang-A-Lang” and Glen Campbell’s “Southern Nights.” Rounding out the soundtrack is the original song “Guardians Inferno” featuring The Sneepers and David Hasselhoff.
The custom bags will be available for consumer purchase on April 28 via Amazon.com/Doritos while supplies last. On May 5 — the release date for the second installment in the Guardians franchise — Doritos will also host Rock Out Loud pop-up recording booths in New York and Los Angeles. Fans will get the chance to sing one of the Marvel/Hollywood Records soundtrack’s classic tunes. In addition, they’ll have the opportunity to win various prizes, including the custom cassette player replica Doritos bags, concert and other event tickets and free bags of Doritos. The recording booths will be open at Greeley Square (near Sixth Avenue and Broadway) in New York City and at the corner of Hollywood Blvd. and Highland in Hollywood, Calif. from 11 a.m. to 7 p.m. ET/PT. Fans can visit Doritos.com for more information.
Citing previous Doritos-presented interactive music experiences ranging from South by Southwest to the E3 gaming convention, Ryan Matiyow, senior director of marketing for PepsiCo’s Frito-Lay North America, told Billboard, “The Guardians of the Galaxy Vol. 2 was yet another way for us to take an amazing musical pop culture hit and elevate the experience. Can you imagine a better way to listen to this soundtrack than with a bag of Doritos? We couldn’t either.”
Mindy Hamilton, senior VP of global partnerships at Marvel Entertainment, said, “Marvel and Doritos have a very similar set of core fans, so we wanted to maximize availability of this soundtrack by making it as accessible in a unique way.”
The first Guardians of the Galaxy soundtrack reached No. 1 on the Billboard 200 albums chart in 2014 and became the first No. 1 soundtrack where the whole album was composed of previously released songs. All of its tunes were released between the late 1960s and late 1970s, and most were chart hits on the Billboard Hot 100.
The album finished 2014 as the year’s No. 5 biggest-selling album in the U.S. and the top-selling soundtrack, with 898,000 copies sold according to Nielsen Music. In total, the set has shifted 1.74 million copies through April 20, 2017.
Here’s the full track list for Guardians of the Galaxy Vol. 2:
“Flash Light” – Parliament
“Father and Son” – Yusuf / Cat Stevens
“Surrender” – Cheap Trick
“Wham Bam Shang-A-Lang” – Silver
“Come a Little Bit Closer” – Jay & the Americans
“Brandy (You’re a Fine Girl)” – Looking Glass
“My Sweet Lord” – George Harrison
“Southern Nights” – Glen Campbell
“Bring It on Home to Me” – Sam Cooke
“The Chain” – Fleetwood Mac
“Lake Shore Drive” – Aliotta Haynes Jeremiah
“Fox on the Run” – Sweet
“Mr. Blue Sky” – Electric Light Orchestra
“Guardians Inferno” – The Sneepers, David Hasselhoff