Now over a year old, the Music Video Production (MVP) Project, co-founded by The Royal Bank of Canada (RBC) and the non-profit Academy of Canadian Cinema & Television (The Canadian Academy), has announced the third round of grant recipients.
Bell Media stopped its long-running MuchFACT grant in 2017 leaving a much-needed void to aid emerging artists in the creation of music videos. The artists also have access to mentorship and networking opportunities, at MVP Project-staged events from workshops to breakfast gatherings.
“With the MVP Project now in its second year, we’ve had the opportunity to see awarded music video treatments from the program come to life, and it’s incredibly inspiring and exciting to witness,” said RBC vice-president, brand marketing Matt McGlynn. “We look forward to continuing to work with our partners at the Canadian Academy and can’t wait to see how these new creative ideas take form.”
Since its launch, the MVP Project has received nearly a thousand treatment submissions from artists across Canada and awarded 28 grants. Twelve have released videos to date, with more to come.
Artist Jordan Klassen even received a nomination for 2019 best alternative video – international category at the UK Music Video Awards for his song “Virtuous Circle,” directed by Farhad Ghaderi and produced by Shelby Manton.
The MVP Project round 1 recipient said, “MVP Project allowed us the rare opportunity to make the exact video we had envisioned. This program is elevating Canadian artists like me to be able to collaborate with talented filmmakers who otherwise might not have the money to realize the potential of their project.”
Louis Calabro, vice president, programming at the Academy of Canadian Cinema & Television — also the founder of the Prism Prize, a juried award recognizing the artistry of Canadian music videos — is impressed by many of the applications, to date, calling them “creative and compelling.”
“It’s clear that there is boundless creativity and talent in the Canadian music video community and we are thrilled to help the 11 exceptional teams from the latest round realize their visions.”
The 11 approved artist and director teams, selected by a jury of industry professionals, are:
Recording artist Bad Child (Kitchener), Director Clara Milo (Montreal), and Producers Lou Bélanger(Montreal) and Rafael Perez (Quebec)
Recording artist Begonia (Winnipeg), Director Emma Higgins (Vancouver), and Producer Sebastien Galina(Vancouver)
Recording artist Moël, Director Steven Cristobal, and Producer Kid. Studio (Toronto)
Recording artist Nate Husser, Directors Gabrielle Laïla Tittley / Alexandre Pelletier, and Producer,Guillaume Arsenault (Montreal)
Recording artist Naya Ali (Montreal), Director Vincent Ruel-Côté (Montreal) and Producers Lou Bélanger(Montreal) and Rafael Perez (Quebec)
Recording artist nêhiyawak (Edmonton), Director Casey Koyczan (Winnipeg) and Producer Rob Bakker(Winnipeg)
Recording artist Prado, Director and Producer Lester Lyons-Hookham (Vancouver)
Recording artist Prince Josh, Director Adam Beck, and Producer Julian Nieva (Toronto)
Recording artist Raahiem, Director Vishan Butt, and Producer Meika Wagner (Toronto)
Recording artist Rich Aucoin, Director Jason Levangie, and Producer Marc Tetreault (Halifax)
Recording artist TOBi, Director Kit Weyman, and Producer Carina Mak (Toronto)