Filmmaker and street artist Mr. Brainwash (left) with DJ Pete Tong at the second annual Billboard Grammy after-party at the London West Hollywood on Jan. 26. (Photo: Joe Scarnici/Getty Images)
Billboard hosted its second annual Grammy after-party at the London Hotel rooftop Sunday night (Jan. 26), sponsored by Citi and Bud Light Platinum.
Though Prince didn’t make a return appearance this year, artists like Darren Criss, Richard Marx, Sirah and Mike Posner all worked the carpet, while guests like Citi’s Jennifer Breithaupt, Pepsi’s Javier Farfan, ICM’s Marsha Vlasic, Next Big Sound’s Alex White and others rubbed shoulders.
ICM's Marsha Vlasic and MAC Presents' Marcie Allen -- both included on Billboard's 2013 Women in Music list -- at the Billboard Grammy after-party at the London West Hollywood on Jan. 26. (Photo: Tim Soter)
The party scene shifted from poolside cabanas, where execs from Citi, Bud Light Platinum and Billboard parent company Guggenheim Partners all mingled, to a packed dancefloor where Win Records founder Sean Glass and Radio 1’s Pete Tong traded DJ duties.
"Glee" star Darren Criss on the red carpet at the second annual Billboard Grammy after-party at the London West Hollywood on Jan. 26. (Photo: Joe Scarnici/Getty Images)
In addition to the strong music contingent, actresses like Ariel Winter (“Modern Family”) and Andrea Bowen (“Desperate Housewives,” “G.B.F.”) were spotted among the crowd as well.
Left to right: Shanti Marlar, creative director of The Hollywood Reporter; Janice Min, co-president/chief creative officer of the Entertainment Group of Guggenheim Media; and Guggenheim's Kraig Fox. (Photo: Tim Soter)
Many guests were overheard buzzing about the performances from Imagine Dragons, Macklemore and Daft Punk, the latter of whose surprise after-party downtown was the most coveted destination on party-hoppers’ itinerary (most settled for Republic’s packed celebration at 1Oak just a few blocks down the Strip).
John Amato, co-president of Guggenheim Media's Entertainment Group; and Todd Boehly, president of Guggenheim Partners and chairman of Guggenheim Media at at the second annual Billboard Grammy after-party at the London West Hollywood on Jan. 26. (Photo: Tim Soter)
Singer/songwriter Richard Marx poses with singer Raquel Houghton on the red carpet at the 2014 Billboard Grammy after-party at the London West Hollywood. (Photo: Joe Scarnici/Getty Images)
Singer/songwriter Richard Marx poses with singer Raquel Houghton on the red carpet at the 2014 Billboard Grammy after-party at the London West Hollywood. (Photo: Joe Scarnici/Getty Images)