If “Lion Heart” hinted that Girls’ Generation were straying from their oh-so-bubbly image, then “You Think” confirms it.
The K-pop phenoms’ latest has them switching into hip hop-friendly territory with light, trap beats are sprinkled throughout the new cut. It’s undoubtedly a banger, but doesn’t allow itself to turn into a generic club track with high-pitched belts layered throughout the chorus and brassy horns that create subtle, siren-like tones on the irresistible dance break.
But it’s the accompanying music video that shows GG in their most mature light to date. The visual juxtaposes babe-tastic shots of the ladies regally posing among vibrant art pieces alongside the octet rocking bondage-lite looks while attempting leg spreads and even some booty shakes. Girls’ Generation has finally grown up.
Staying in line with the top-notch choreography shown in “Catch Me If You Can,” the video again sees Girls’ Gen attempting more intricate routines than they have in years — to must-watch results. (Don’t miss Seohyun nearly stick a spread eagle on the second verse.) It’s almost an afterthought how they’re serving a sexier-than-ever look.
Perhaps the biggest visual clue that this is a new Girls’ Generation comes from the seemingly inconsequential apple featured in the video, a prop that also appeared in the vid for 2014’s “Mr.Mr.” While last year’s apple was adorned in pink rhinestones, the “You Think” fruit is pierced with nails — an edgy decision for the outfit. On a similar note, “Mr.Mr.” indicated the girls moving past their innocent image, but it was hard to take them totally seriously when they were in baby-doll dresses.
“You Think” is the third promoted single from GG’s just-released Lion Heart album, now out worldwide. The release comes with 12 tracks including previously released single “Party” and its B-side “Check” and will see if it can follow up the success the group’s EP Mr.Mr. had on the Billboard 200 last year.