French king of darkness Gesaffelstein takes one more step closer to pop crossover with “Blast Off.” The brooding, metallic loop that dropped on Thursday (Feb. 28) is brightened by a heavy vocal feature from Pharrell Williams, who turns the otherwise gritty tune into some kind of new school disco experiment. The song serves as the third single from Gesaffelstein’s forthcoming album Hyperion.
“Blast Off” follows “Lost In The Fire” with The Weeknd, a surprisingly commercial sound for the traditionally menacing producer which, at No. 27, gave Gesaffelstein his biggest Hot 100 hit to date. Fans were quick to note that both these collaborators previously worked with French production duo Daft Punk, whom Gesaffelstein certainly tries to channel. Williams’ performance is not altogether easy over the trudging rhythm. The song is paired with a simple video that revolves around a close-up of the new black, metal Gesaffelstein’s speaker eyes.
Hyperion is shaping up to serve as Gesaffelstein’s grand entrance into crossover territory. It will be interesting to see if his forthcoming set at Coachella is as deviously dark and evil as his usual smoke-filled DJ sets, or if he’ll choose a slicker pop presentation. Hyperion is due out on his new label, Columbia Records, on March 8.
Watch “Blast Off” with Pharrell below.