After his self-titled album Future debuted at No. 1 on the Billboard 200 chart, Future — Billboard’s March cover star — is now conquering the menswear game, thanks to his mix of effortless Atlanta swag and a penchant for classic style staples. On Monday night (May 1), Billboard can exclusively share that Future is rocking a made-to-measure full look by Swedish retail giant H&M for the 71st annual Met Gala.
“We wanted to pay tribute to [Rei] Kawakubo in our own way, by focusing on themes that are always present in her work,” says Pernilla Wohlfahrt, who serves as H&M’s head of design. The duo had a series of “amazing” creative talks about possible fabric options, custom design possibilities and played with the themes present in Comme des Garçons collections while staying true to Future’s personal style, to develop his eye-catching red carpet outfit.
The result? An updated take on the classic tailcoat. Future’s slim cut fit is made with a blend of wool and the sustainable materials of organic silk and Tencel. By embellishing the back with a hand-embroidered black skull and a red Swarovski crystal heart, showcases his sophisticated yet modern taste and athletic (6’2”) frame.
“I’ve been looking forward to the Met Gala, and teaming up with H&M this year has made it that much more exciting,” Future told Billboard exclusively. “The design process has been really fun and I appreciate how we have honored Rei’s aesthetic while keeping to my classic style.”
This is the third year H&M is sponsoring the Anna Wintour-helmed event, and it’s no surprise they selected a musician such as Future to wear a custom look for the fashion-centric fete. In the past two seasons alone, the brand has selected a mix of promising talent including Zara Larsson’s forthcoming (May 18th) capsule collection and The Weeknd’s “Spring Icons” collection. Who else is wearing H&M tonight? The one and only Nicki Minaj.
“We hope that people will be inspired by the creativity and freedom that is presented through Future’s look,” adds Wohlfahrt. This year’s theme and Kawakubo has shown us that there is more than one way to look at the world, and that beauty often comes from something that is unexpected.”